SWMLS expands RealReports as official tax and public records provider

Southwest Multiple Listing Service has expanded its partnership with RealReports, naming the company its official tax and public records provider for about 4,300 real estate professionals in Central New Mexico. The deal adds broader property data access and new workflow tools inside SWMLS’ subscriber platform.

Why it matters: - SWMLS subscribers now get broader property intelligence inside their MLS workflows, including national tax and public-records data. - The expansion is aimed at reducing manual work, improving pricing decisions and supporting prospecting, listing prep and client advising. - The agreement deepens a 2024 partnership and adds more of RealReports’ platform to the day-to-day tools used by local brokers and agents.

What happened: - RealReports and Southwest Multiple Listing Service announced an expanded agreement on November 10, 2026. - SWMLS named RealReports its official tax and public records provider. - The deal covers about 4,300 real estate professionals across Central New Mexico. - The agreement builds on a partnership that began in 2024.

The details: - SWMLS subscribers can access national tax, ownership and other public-records information within their MLS. - Listing-field autofill populates more than 200 fields to reduce manual entry. - Subscribers also receive more extensive data for every property in the country through RealReports. - The expanded package includes full use of Prospector™ for identifying potential sellers. - Subscribers get RealCMA™ for pricing recommendations and comparative market analysis presentations. - Introductory Pulse™ invitations remain included for homeowner engagement. - Subscribers receive unlimited access to Classic Mode in Aiden™, RealReports’ AI advisor. - SWMLS subscribers also receive a trial of Agentic Aiden, which surfaces daily curated business opportunities and can perform authorized work using RealReports’ products and connected third-party tools.

Between the lines: - SWMLS is moving beyond a basic data feed and into a wider operating layer for brokers. - The package ties property data, pricing tools, prospecting and client engagement into one workflow. - RealReports is using the partnership to strengthen its position as MLS infrastructure, not just a data provider. - The company says the expansion reflects demand for dependable property infrastructure across broker businesses.

What's next: - RealReports said the agreement adds to its growing roster of MLS tax and public records partners. - The company listed Staten Island MLS, State-Wide MLS and Imagine MLS among those partners. - SWMLS subscribers will continue using the expanded tools as part of their MLS access.

The bottom line: - SWMLS is broadening what its members can do inside the MLS, while RealReports gains another visible foothold in MLS property data infrastructure.